Course description

Essentials of Marketing, Product Management, and Customer Value Maximization focus on understanding customer needs to create valuable products and strategies that drive business success. Marketing ensures value is communicated effectively, while product management oversees the lifecycle from development to market launch. Customer Value Maximization enhances long-term profitability by fostering customer loyalty and optimizing their lifetime value.

What will i learn?

• Increased customer satisfaction by delivering products that meet their needs.
• Stronger brand loyalty through effective marketing and relationship management
• Higher revenue and profitability from optimized customer lifetime value.

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